Laboratory-grown Diamonds.

We’re all familiar with scores of facts about the diamonds. There are 2 sorts of them, really - the precious stones and those that are used in various industries, in short - industrial ones. First types are luxurious, while the other types can be found in about everybody’s toolbox in a garage - they are used for cutting glass, as a file abrasive material and so on and so forth.

While we speak diamonds, naturally, we imagine precious stones firstly. The picture of a diamond (or a brilliant) appears almost right away - in a gold ring, pendant or earrings. Now, the nature spent hundreds of thousands of years to form diamonds that we all admire… That is maybe one of the most mystifying things concerning the diamonds as such (well, apart of their worth in terms of the money, needless to say).

Until current times, natural diamonds were the only ones out there on the market - if you were going for a authentic diamond ring or any other piece of jewelry with the precious stone, you had no option really. However, thanks to the technological improvements of the present times, you can now benefit from the freedom of choice with the diamonds too (just like we had with the Black Titanium Band as opposed to the ordinary titanium).

That’s correct - at present mankind can produce lab grown diamonds in the matter of days. And, which is yet more outstanding than the making period, these man-made diamonds are totally the same as their natural “counterparts”. Lovely, isn’t it? No more search for the stone for your budget all through dozens of jewelers, no more waiting till the stones be in stock. There is, still, a caveat to the promise. The lab grown diamonds are formed with the utilization of the tremendously high heat and force. While lab-grown diamonds, as those diamonds are identified (short for laboratory grown diamonds) are chemically, physically and optically alike to natural diamonds at 100%, the colorless version - the one we are most familiar with and try to find, has its dimension limitations. You are greatly not likely to find colorless man made diamonds that are bigger than a one quarter of a carat. In all likelihood they will be even smaller…

The multicolored ones are a another case. Their color varies, but the generally famous one is glowing yellow or cognac - colored. Other colors started showing lately. Bright yellow diamonds are produced in bigger sizes, and seeing them at sizings varying between 1.00 and 1.75 Carat is not uncommon. Still, the manufacturing is rather an pricey process, so a very little figure of qualified producers are in this industry, as the initial investments into the manufacturing industrial part are pretty big. In contrast, however, to natural, mined, yellow diamonds they are a bargain when compared on an apple to apple basis…

One of the other names for man made diamonds is ethical precious stones. By default, production of such diamonds is ethical, as it is not associated to any wars or human casualties (nothing like the natural blood-diamonds that cost thousand of people lives in Africa). Hence, with choosing such non conflict diamonds for your jewelry not just lets you save, but additionally assists you to to save actual individuals lives by boycotting the blood diamonds spreading.

Some jewelry design companies even make an extra pace - with the sale of every “ethical” diamond, they contribute money to clean up land mine fields (the terrifying echo of wars indeed) in Africa. This kind of activity is made through the worldwide organizations, so the buyers of Igloo diamonds, for example, even get a certificate, with the map of the area that was cleared subsequent to a precious stone acquisition. So, conflict-free diamonds can truly make our planet a much better place. With a slight help from people, obviously.

Do You Know How The Diamond Rings Created?

The world’s biggest minimize topaz, known as the American Topaz, resides in the Smithsonian Institution in Washington, DC. A 172-faceted topaz weighing 22,892.50 carats (5785 kg), it is the biggest lower yellow topaz within the world, and 1 in the largest faceted gems of any sort inside the world. Originating from Minais Gerais, Brazil, it had been lower over a period of two many years. It had been purchased by the Rockhound Hobbyists of America and presented towards Smithsonian Institution in 1988.

As spectacular as this reduce topaz is, another display in the Smithsonian is equally dazzling and awe-inspiring. Which is a sherry-colored topaz “spray” from your Thomas Range in Utah. This color of topaz could be found in Mexico and Utah, but when it’s exposed to sunlight, will become clear.

Other magnificent displays of normal crystals include a cluster of Stibnite, an ore of antimony, which has a bright metallic luster. This magnificent group of crystals is from Iyo, Japan and appear like some thing from Superman’s house!

Another large mineral in the exhibit will be the Smithsonite, named for James Smithson, who bequeathed the funds to set up the Smithsonian Institution. He 1st found out this greenish zinc carbonate mineral through the Kelly Mine in New Mexico.

Some in the other do not miss products inside Smithsonian’s Gem Collection are the Smithsonian Canary Diamond, a huge canary and diamond ring. The 98.6-carat Bismarck Sapphire is also component in the selection and is a single of the world’s biggest sapphires. It originally came from Sri Lanka. It’s also fascinating to see some of these gems in their raw uncut state, including the huge corundrum crystal which can be the mineral that sapphires are created of, plus a incredibly big beryl crystal, from which the emerald and aquamarine family of stones is derived.

Diamonds form in between 75-120 miles under the earth’s surface. According to geologists the primary delivery of diamonds was somewhere around 2.5 billion years back and also the most current was 45 million many years back. The carbon that makes diamonds happens through the melting of pre-existing rocks inside Earth’s upper mantle. There’s an abundance of carbon atoms inside the mantle. Temperature changes inside upper mantle forces the carbon atoms to go deeper where it melts and as a final point becomes new rock, when the temperature reduces. If other ailments like pressure and chemistry is appropriate then the carbon atoms from the melting crystal rock bond to create diamond crystals.

There’s no guarantee that these carbon atoms will turn into diamonds. If the temperature rises or even the pressure drops then the diamond crystals may well melt partially or completely dissolve. Even if they do type, it takes thousand of a long time for individuals diamonds to come anywhere near the surface area.

It requires millions of many years to produce a diamond. When you very own a diamond, you very own a thing which is a legend in the producing. It has not been produced in a factory just the other day. A diamond will come from the bosom in the earth. Additional interestingly not all of the diamonds mined are produced into jewelry. Only a person fourth with the diamonds that are mined are made into jewelry. Each and every 100 tons of mud creates a single carat of a diamond. And this 1 carat isn’t a person stone! It could possibly be something from 0.005 ct to one ct. mainly because a great deal of the original stone is cut away within the method of cutting, shaping and polishing the diamond.

Diamonds come in different rough shapes. The up coming time you look at your diamond, believe in regards to the amount of time, energy and resources have gone into making that a single.

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Discover The Greatest Diamond Carat For Your Girl

What is Diamond Carat Fat?

When shopping for a diamond, you’ve no doubt heard references to the 4 C’s of diamonds. Diamond carat is 1 of those well-known ”c’s” to consider when evaluating a diamond, and it’s a term used to describe just how much the diamond weighs. Just one diamond carat is equal towards the weight of 200 milligrams, or .2 grams.

Diamonds are described two different methods in regards to the diamond carat. An abbreviation of “ct” is utilized to describe the fat of a single diamond stone while an abbreviation of “ct TW” is used when describing the total weight of an entire piece of jewelry- when it has a lot more than 1 stone in place.

It is essential to recognize that two stones may have the exact exact same carats, meaning they have the same fat measurement, and yet they are totally various in size and appearance. This is due to the actual density from the gemstone. The more dense a stone is, the more weight they have, and sometimes a smaller stone will really weigh a lot more than a larger stone because of density.

The Value of the Diamond is Effected by it is Weight.

When selecting your diamond ring, you are able to choose between just one, solitaire style setting (a single diamond about the ring) and a setting that has multiple, smaller stones to make up the ring. The value of a solitaire one diamond carat will actually be a lot more than if you buy a ring that has two diamonds that add up to one carat or greater. Bigger sized diamonds are much more rarely discovered when mining diamonds, producing them much more valuable and costly than purchasing the exact same amount of diamond carats in smaller stones.

Selecting Diamond Carat

So how do you determine what size diamond to buy? Do you want a diamond carat of 1, or 2, or do you would like a ring with several, smaller stones? The answer to this will depend greatly on your budget, as well as the person who is going to be wearing the ring.

A diamond will appear bigger on a slender finger, so keep that in mind if the recipient from the ring has thin hands. The actual diamond carat measurement is most likely not as a lot of a concern as the appearance, shape, and setting from the ring. Particularly because a 1 carat diamond ring will not appear half the size of a 2 diamond carat ring, it is far much more important to select a ring that’s pleasing to look at than it is to purchase one with the most carats you can afford.

Figure out how much money you’ve to spend, and then decide on the cut of the diamond. Once you’ve these two pieces of info narrowed down, you are able to begin browsing the diamonds in your price range, in the style you would like, and discover out what diamond carat you are in the marketplace to purchase.

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The Explanation How Come Napoleon Loves Diamond Pendant?

One from the most spectacular all-diamond pieces of jewelry in the Smithsonian Insitution is the Napoleon necklace. Thought to have originally been owned by Catherine the Excellent of Russia, it was presented by the Emperor Napoleon of France to his second wife, Marie-Louise of Austria on the birth of their son in 1811. The silver and gold set necklace contains172 diamonds weighing 275 carats - 28 oval and cushion-cut diamonds, dangling 19 briolette-cut oval and pear shaped diamonds and accented by small, round diamonds and diamond set motifs in a silver and gold setting. The diamonds are cut in “old mine” style, the precursor towards the modern brilliant cut, and have a high degree of fire (flashes of color as the stone moves in light), but less brilliance due to much less light refraction via the top of the stone.

The necklace has an estimated total gem weight of 275 carats, and the largest single diamond on it weighs approximately 10 carats. When Marie-Louise died in 1847, the necklace was provided to her sister-in-law, Archduchess Sophie of Austria, who eliminated two stones to shorten the necklace. Earrings were made with the two eliminated stones, the whereabouts of which are unknown.

In 1872, the necklace was bequeathed towards the Archduchess’ son, Archduke Karl Ludwig of Austria. In 1948, Archduke Ludwig’s grandson, Prince Franz Joseph of Liechtenstein, sold the necklace to a French collector who then sold it to Harry Winston in 1960. Marjorie Merriweather Post obtained the necklace from Winston and donated it to the Smithsonian Institution in 1962.

It is hard to value a piece like this in today’s marketplace. Nevertheless, in 1993, the auction house Christie’s in Geneva sold another necklace that Napoleon had given to Marie-Louise that was composed of rubies and diamonds. This necklace sold for $13 million.

There is a spectacular diamond in the Smithsonian Collection called the Blue Heart Diamond. Fans of the movie Titanic may think the “Heart of the Ocean Diamond” was based on this stone, and it may have been! Nevertheless, this diamond hasn’t been cast within the ocean, but is safe and sound at the Smithsonian!

It has also been called the Eugenie Blue Diamond, even though it is uncertain that the Empress Eugenie ever owned this particular stone. It was cut in Paris between 1909 and 1910, but the stone’s origin – Africa or India – is unclear.

It is an enormous heart-shaped, blue diamond weighing 30.82 carats. Its current setting is in a platinum ring, surrounded by white diamonds. It changed hands among well-known jewelers – for example Cartier and Van Cleef & Arpels - and owners until it was bought by Harry Winston in 1959 who mounted the diamond in its current ring setting. Winston sold the ring to Marjorie Merriweather Post. Mrs. Post donated the ring towards the Smithsonian and it remains there with other well-known blue diamonds, including the Hope Diamond and also the Heart of Eternity Diamond.

These well-known blue diamonds have recently gone via a grading and examination process, to classify their colors and to determine the source of the color. The Hope Diamond is classified as Fancy Deep Grayish-Blue. The Heart of Eternity has been classified as a Fancy Vivid Blue. The Blue Heart Diamond has not yet been classified, but some experts categorize it as either Fancy Vivid Blue or Fancy Deep Blue. Blue diamonds are of particular interest to scientists not only because of the color and the impurities that create it, but because blue diamonds also have an electric conductive property that makes them unique among clear and other colored diamonds.

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Precious Cameos-JewelryTo Enjoy For Life

The term Cameo comes from the Latin word cammaeus “engraved gem”. Cameos are carved reliefs on stones or shells, and they are veritable little masterpieces.

No two shell real cameos can be identical as they are one hundred percent handmade. The stone cameo is made after a handmade model with the help of new laser technology.

Regardless of what cameo you may choose, you will still benefit from a pure masterpieces which sometimes tend to look more like a piece of art than a simple piece of jewelry.

It is believed that the first cameo was carved in Greece or Rome as they were quite popular in both areas and carved from stones such as agates.

The shell cameo came into the scene only much later. Because of their availability and the ease in which they could be carved, shells became extremely popular and eventually the art of cameo carving settled in the small town of Torre del Greco, located on the Bay of Naples.

Torre del Greco is a very tiny town of Italy, but it is the center of the shell cameo carving. The other town where this precious piece of jewelry is found is Idar-Oberstein, Germany. These are the only two cameo carving cites found in the world.

Torre del Greco in Italy uses a carving method that is thousands of years old. The artist uses steel gravers with handles, fitting the hand. When the carver select the shell to be used, he outlines the number of cameos to be obtained from that shell, which usually is about three, one large and two smaller.

After a brief sketch, the carve uses incredibly sharp precision tools, so that the most intricate details can be obtained. Cameo carving is an art that only very few carvers have mastered and this makes this piece of jewelry even more valuable.

The other carving center of the world is Idar-Oberstein, Germany which is famous for its gemstone and agate carving. This type of carving seems to be much more difficult because of the hardness of gemstones and agates. The cameos are created from pieces of high quality white agates found only in this region.

The agate is then died usually black, red, green or blue. Agate is carved from a hand carved template, but ultrasonically. After the carving the dye is removed and the stone gets back to its original white. This leaves a very resistant cameo that will not crack or chip or even fade with time.

The cameo is a beautiful jewel that you can enjoy for years and generations to come, but more than just a piece jewelry, it’s also an investment because of it durable and precious nature. If you own a cameo, you know exactly what I mean, if you don’t why not purchasing a antique cameos that will be in your family for centuries to come.

Cameos are forever and not only you can enjoy them as piece of jewelry but it’s an investment as well.

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So How Can You Buy A Cheap Engagement Ring As Inexpensively As Possible Without Getting Ripped Off?

Here are a couple of quick and easy tips that you can follow.

The first thing is, should you buy online or offline, right?

Should you go online or should you go to your local jewelry store? Well, here’s why I think buying online is a good idea; first of all the price.

Think about it; if you go to your local jewelry store, you’re going to pay a much higher price for the same right. Why? Because the local jewelry store, has to pay for real estate, the taxes, and the advertisement, where the online store doesn’t have to pay for the real estate, the taxes are much lower, and in terms of advertisement, well, online it’s a lot cheaper.

Since you want to save money and you know what you’re looking for, online might be a good idea. Now, some people might say yeah but online you don’t have the ring in your hand and you could get scammed.

That’s true, so here’s one thing that you might want to consider if you’re buying online. Make sure that you buy from an established online jewelry store. And how can you know that? Well, the first thing you can do is you can look at the Better Business Bureau; the BBB. The second thing you could do is buy from a known jeweler.

Most of the popular jewelry stores also have an online store, so that’s something to do. Another thing you can do is buy with your credit card; you’re always protected. You can always check on your credit card company, but most of the time since they want you to purchase and to use your credit card, they will have a protection for you.

The second thing is make sure that the company you’re buying for has a good return policy. For example, you order a diamond ring and you get it and you look at it, and you go that’s not what I want. Then you can return it for no fee or a minimal fee.

Now I’m going to give you tips that you can use to either buy online or offline; it doesn’t really matter.

The first thing is you can buy one ring with lots of small diamonds. But you can buy one ring with a Solitaire setting, basically there’s one big diamond in the middle, but you can surround the diamond with a lot of smaller diamonds and that’s a lot cheaper but it looks fabulous. It is as if you have one huge diamond, when in fact it’s one diamond and a lot of smaller diamonds around it. That’s one way to save money.

The second thing you can do is look at the carat.

What is the carat? The carat basically is a unit of measure for the weight of the diamond. So, the bigger the diamond, the bigger the amount of carats it is worth, and normally it is expressed as points so one carat, two carats.

A trick that nobody knows is the following: let’s say you’ve seen a gorgeous diamond ring, right?

And its one carat, but it’s kind of expensive. So what you do is you ask the jeweler to give you the next lowest amount of carat possible.

So normally it would be .95; it could be .97 but most of the time it’s going to be .95. So it’s the same ring, the same setting, but the diamond is a little bit smaller. It’s .95 carat instead of one carat.

With the naked eye you won’t really see the difference, but you will pay a lot less. So that’s one cool trick you can use.

Another thing you could do is if you have a ring in your family, a diamond ring in your family, you could take the diamond out and buy a new ring, or vice a versa. If you already have the ring, then you only have to buy the diamonds; that’s a way to save some money.

Now some people say what about the fake diamonds? Should I buy fake diamonds? Well, that’s a trend that’s gaining in popularity. If you’re going to buy fake diamonds, you might want to buy a cubic zirconia diamond.

Why? Because really they are the most beautiful fake diamonds. And the cool thing about this is you could, if you buy a fake diamond, well you have a bigger stone than if you would have bought a real diamond.

Now, there are a couple of things that I want you to know so you don’t get scammed.

The first thing is the color diamonds.

Color diamonds are the diamonds that are blue, or green, or yellow, or pink, or whatever.

The reality of it is that they are really, really, really rare. We call those naturals. Naturals are diamonds that naturally made of colors. This will happened based on the environment and the minerals that were around it when they were created in the earth.

Now, the makers of diamonds know that people would love to have a colored diamond, so they came up with artificially ways to color the diamonds.

The problem with that is they won’t tell you. Some of them won’t tell you; they’ll call them naturals or they won’t say anything, but in fact they will sell you a high priced diamond ring when in fact it should be sold less because it’s basically a low quality diamond that has been colored.

The other thing they won’t tell you is that when it is an artificial color that has been added to the diamond, it will wear out after a while; it will go away.

So if you’re going to buy a colored diamond, first make sure that it’s cheap; don’t pay a high price for it. If somebody says, oh this is a natural colored diamond and I’m going to sell it to you at a discount, run; it means he’s going to scam you.

So if you have any questions, feel free to ask me:
blue diamond ring diamond ring anniversary diamond ring

Buying Diamonds Guide

Buying diamonds Guide

Your best diamond is the largest and best looking one that your funds can afford. If you want to learn how to acquire the best diamond within your price range, a thorough understanding of the quality principles of a diamond is essential.

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If sky is your limit in terms or budget, then we have no problem. Take the diamond with the highest diamond grades in all the 4Cs: Flawless for Clarity, Excellent for Cut, Colorless for Color and the maximum Carat available.

On the other hand, if you have limited budget, there are still plenty of ways to maximize the value of your money. A principle you can employ here is to look for the apparent quality of the diamond rather than the actual. This is one way to get the best diamond within your set budget.

Downgrading in certain areas of the 4Cs will not significantly affect the quality of the diamond because changes will not be discernable. For instance, you downgrade a little bit in Color and Clarity and upgrade in the Cut. As you can see, you are investing in a specific grade that is important in the apparent quality of the stone.

What you can do for the Carats is to buy a stone that is one half or a whole number shy as Carats value jumps at each whole number or exact half.

In addition, apparent size of the diamond is dependent on the shape of the stone, not on the carat. Example, if compared, Princess cut stone looks slightly larger than Round Brilliant cut diamond of the same carat. So you get the best value for the carat size of Princess cut diamond.

There are still other options on how to buy the best diamond aside from the apparent quality concepts of stones. Here are the following options.

If you want to purchase the best diamond on a certain budget, the best option is going online. Online prices are the most reasonable because of competition amongst dealers and they do not have additional fees that are usually charged by actual jewelry shops.

Purchasing loose diamonds is another way to acquire the best diamond. Generally, set diamonds are more costly than loose ones; both of the same quality.

Usually, when you pay more, you get a better quality. Hence if you are looking for the best diamonds, do not go to retailers. To skip the markups, go to the source. You can transact with dealers and jewellers. Dealing with wholesalers may be a little difficult without contacts and connections, but it is worth your while.

A diamond grading report is important. Gemological Institute of America (GIA) and American Gemological Society (AGS) issue this grading report which is very vital in establishing the value, quality and authenticity of your stone. Get also an appraisal from an Independent Appraiser for the stone’s quality assurance.

To sum these up, in order to buy the best diamond, you need to understand what makes a quality diamond and apply them in your purchase. Important Info: We recommend you check out Diamond Ring Shapes For our full in-depth look at diamond shapes.

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Gem Cutting - How It Has Changed More Than The Years And Diamond Cutting Designs

How does a lump of mineral or crystal become a dazzling diamond, ruby or sapphire? It is an incredible procedure called gem cutting or lapidary and makes all the difference in the final value of the stone. It was created first in Venice within the early 1300’s and was seen in Paris and Bruges in the mid-1400s.Great cutting is really a precise art that catches the light just so, and captures the beauty of the gem. Poor cutting destroys it.

Most gems begin out really being sawed having a special lapidary saw into a rough shape, such as square, round, pear or marquise. It is then ground with a diamond-infused wheel to further refine the shape. The gem cutter uses a series of finer and finer abrasives to get closer to the clear heart of the gem. Cabochon gems are polished to a smooth overall surface, occasionally held by hand, but much more often fixed or “dopped” with wax or adhesive to a dowel to hold it whilst the lapidarist polishes the stone.

Transparent stones are most frequently faceted, a process where flat planes from the stone are minimize and polished more than the surface in a precise, symmetrical pattern. It is critical that the planes match up perfectly, or the beauty of how the light is captured by the facets will be lost.
If a stone is minimize to flat or not polished, the brilliance of the gem will also be lost. When a stone is properly faceted, it captures the light so it bounces around inside the stone, giving it the sparkle we love and that helps determine the value of the gem. If the stone is minimize too flat, or the facets don’t meet precisely, the light doesn’t bounce off the angles within the facets to maximum effect.

Our love of diamonds and admiration of their fire and brilliance has given rise to numerous different cuts of diamonds. Whilst we still see some of the earliest styles of diamond cuts - for example the round and emerald-cut, there are lots of more cuts today, some of them patented by their designers and costing hundreds of thousands of dollars.

The most well-liked cut for a diamond ring today is nevertheless the round, brilliant cut. It was developed in the 17th century in Venice. It’s still preferred when the raw crystal is in an octahedron formation. Even though as a lot as 50% from the stone is minimize away within the process, often two stones can be carved from an octahedron. More unusually-shaped stones are utilized for fancy cuts, for example a marquise, pear or heart-shaped diamond. The earliest brilliants had 17 facets on the top from the stone and were called double-cut. This was soon improved with stones minimize with 33 facets and had been known as triple-cut brilliants.

In the 19th century, with the development of better gem-cutting tools, more innovations in diamond cutting styles had been developed. In 1919, Marcel Tolkowsky combined the art of cutting using the science of light and refraction and published his book, Diamond Design. These relatively recent geometric calculations were the forerunner of much of diamond cutting work today and led to other, much more precise mathematical models engineered to enhance the fire and brilliance of diamonds.

You will find now cuts such as the princess minimize, trillions, ovals, pear and heart-shaped. Some innovative cutters have even fashioned star or butterfly-shaped diamonds! 1 patented minimize, the Ashoka diamond, is an oblong cut with rounded, brilliant ends, and requires a stone 3 carats or larger. It is an exceptionally beautiful (and pricey!) diamond shape. Tiffany has also patented a minimize of diamond called the Lucida minimize. It’s the lucky bride whose fiancé gives her 1 of these highly coveted stones!

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With Reference To Blood Free Diamonds And Diamond Branding.

All the observations shared with you here stem from my anxiety with both issues: Diamond Brands and Lab grown diamonds. The relationship between moral diamonds and precious stone branding is delicate. Man-made diamonds are used over and over again & interchangeably with conflict-free diamonds.

The appearance of conflict-free diamonds has to do, other than the tough and bona fide reality, with their exposure in the motion picture “blood diamonds”, starring Leonardo di Caprio. The word blood diamond refers to diamonds that are traded illicitly, smuggled that is, and extracted all the way through, nearly slave-labour, from African countries mines. In the case of blood diamonds, their proceeds are used, in addition to all extra evil factors, to finance conflict and for armaments for militaristic parties in Africa, many using also child troopers to boot…

The facts about blood diamonds are by now quite customary to some, if not many, who are in the market for diamonds. Uncertainty amongst diamond trade is rife: what is a “good quality diamond brand”… Are there diamond brands at all? What ARE diamond brands? Which ones are superior? Which one pursue ethical guidelines and are, as a result “moral diamonds”. “Which diamond brands are clean diamonds, for that matter, eco-friendly diamonds… One easy solution in attempting to focus on ethical diamonds, on diamonds of clear and clean origin is to focus on Canadian Diamonds, Canadian origin diamonds, that is.

When studying the issue of blood-free diamonds and Canadian Diamonds at times “brand names” emerge throughout the exploration. What do those names stand for? Is there a factual difference between one brand of Canadian diamonds and a different brand of Canadian source diamonds?

Nothing like nearly all items of fashion and luxury, high quality diamonds are fully indistinguishable with each other, all thriving to attain the high point of top cut quality, remarkable Clarity & Color, yet, of the similar design: identical number of facets of matching configuration, no aspect to differentiate them between the “brands”, no extra pocket, stitch or overall design, no different scent as among luxurious fragrances-they are, in a word, similar. High quality diamonds being just about alike.

Anyway, the notorious worldwide company “De-Beers”, the monopoly holder on the supply of expensive diamonds of days past, has been trying to “brand” its expensive diamonds also on a retail level, under its correct name, and for a large premium. De Beers efforts of branding are bound to fail as not only does it not connect in the mind of buyers with ethical practices (many would dispute that its practices are anything but it), but, furthermore, why pay a premium for a diamond of doubtful source and ethical kind, if equal in all relevant features to, well, ANY other fine cut diamond?

The issue of branding diamonds becomes rather tough: how do you differentiate objects that by meaning thrive to be alike, to be precise being of ideal cut proportions, etc.? Attempted solutions consisted essentially of name change…. This is akin of, frankly, knock-offs… As is someone recreates Levi’s Jeans but names it instead Johny’s (or even… Channel’s…) and expected it to grasp and fetch a premium too…

An additional solution is to call attention to their ethical nature, their spotless origin, being conflict free diamonds etc. I discovered that Igloo diamonds managed to almost create a fresh, if not revolutionary diamond product, a fresh precious stone concept. While being plainly of non conflict diamonds diamond nature and non-conflict origin (they are Canadian Diamonds), they also, clear a plot within… a minefield in Angola through an intercontinental association. By doing so, every precious stone is more than itself, so to speak… It is a crystal - and a plot of terrain cleared of all landmine… And I really wish these guys best of luck with their work. Keep on bringing goodness to this world, my friends!

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EXHIBITING JEWELRY

Exhibitions are a good way to get your work seen by customers, galleries and the general public. The type of exhibition will depend on your work, but also on what opportunities come your way; one exhibition can lead to another. It is important to be well organized when exhibiting to make the most of the experience.Craft fairs, trade shows , jewelry fairs and open studio events provide you with the opportunity to sell directly to the public, and the price of the work should be marked up to a retail level — if you have similar work in galleries they will not want you to under-cut their prices. These shows can be hard work as you will need to be available to talk about and sell your work to potential customers. Gallery managers go to these events to look for new work, so it is important to make a good impres-sion with everybody you talk to.
Galleries often have Virtual galleries’ on their websites, and there are galleries and shops that exist only on the web. It is also possible to set up your own website with a shop, but unless well advertised, you will be unlikely to receive the same amount of virtual passing trade as an established retailer. With the internet sales, there will always be the problem of distance — customers cannot try on the jewelry pieces, and this will affect the number of impulse buys, so always give as much information as possible about a piece.

Exhibition venues
The type of venue will determine your experience of the exhibition. Gallery shows are likely to be curated and set up by the gallery stafif, who will have experience of putting together exhibitions. Trade fairs will provide a ’stand’ that may include a table or a lockable cabinet, as well as lighting. For open studios or venues that you have hired, it is likely that you will need to make most of the arrangements yourself.
Venues provided by trade shows and larger exhibitions are likely to promote the show them-selves, and will provide you with flyers and private view invitations and make sure the event is well advertised in the press; the cost of this will be covered by your booking fee. Smaller venues will not provide this service, so you will need to make your own arrangements - some jewellers prefer to hire a PR company to do this for them.
The competition for trade shows and fairs can be fierce as there will be a limited number of places, so ensure that you make a good first impression with your application by sending good quality images.
Displaying jewelry
The display of your jewelry needs to be eye-catching so that it draws the viewer in for a closer look. There are no definitive guidelines, as each venue and type of jewelry will influence how the work is displayed.
The main criteria is that you have enough jewelry to display, and a balance of pieces. For selling shows, it is customary to display a few larger, striking pieces alongside many smaller, more sellable items such as rings and earrings.

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