Is Your MLM Blog Feeling Lonely?
You’ve followed everyone’s advice and set up your MLM blog. So how can you keep your network marketing blog from being lonely? Your blog should be the nerve center for your entire online marketing strategy; however, unlike the movie Field of Dreams, the principle of “If you build it, they will come…” does not apply to the world of blogging. Without effective traffic generation, your blog will face a lonely existence. Here are some simple steps that will keep your blog flowing with visitors all day and all night.
The first step of generating traffic begins with your keyword research. To begin with, your blog should have a targeted keyword in the name, in the meta description and in the meta keywords. For example you may want to target a key phrase such as “network marketing leads.” The process of researching keywords and phrases continues with your blog entries as well. Your posts should be built around a keyword or phrase. To find great keywords and phrases, utilize Google’s keyword tool. This word or phrase you select should be used in the title, first sentence and other areas throughout your blog entry. Be sure that you do not stuff your blog post with the targeted word or phrase;however, you can use alternative words and phrases that convey the same meaning.
Once you’ve determined your keyword or phrase, it is time to put some sizzle into the title of your blog entry. The Headline Analyzer by the Advanced Marketing Institute is a great tool for evaluating the impact of your titles for their Emotional Marketing Value. The higher the EMV score the more likely it is to trigger a response from the reader. Good headline selection give your prospective reader incentive for taking a look at your content.
You will want to notify the social media and social bookmarking sites of your new blog entry. Onlywire is a great tool for simplifying this process. Onlywire submits your entry to 30 social media and bookmarking sites with the click of a button. In addition you will want to link your blog to your Facebook account through Networked Blogs and also link it to your Twitter account. By doing this your followers and friends will be notified of your new content.
Your next step is to send out a ping to notify the blogging world of your new entry. I would recommend at the very least that you visit pingomatic and pingmyblog. The pinging services will then inform the major blog directories of your new entry. You will also want to submit your RSS feed to several of the top RSS directories, to list your blog’s feed.
For lasting results, I’m going to share with you two additional steps that will produce massive long term results. The first is article marketing. Re-write each of your blog posts and then submit them to several online article directories. Just as you did in the original post, use your keywords in the article title and create a title with high EMV. Use the keyword of your title for the anchor text of your resource box and link the anchor text back to your original blog post. This identifies your blog entry as an authority source on that particular keyword or phrase.
You can also do a similar thing with video marketing. Create a short video that is no more than 2 minutes in length, previewing your blog entry. Place a link to the original blog entry in your video description to point people back to your blog. Don’t forget to use a high EMV title built around your key word or phrase.
By taking the time to implement these powerful steps, there should never be any lonely days or lonely nights for your MLM blog.
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