Earned Revenue: The Most Important Type Of Income For Nonprofits
Particularly in the prevailing economy, if you manage a nonprofit, I highly encourage you to expand your revenue sources. If you plan to stay solvent, you don’t want to over-depend on a single type of asset. Relying on varied sources of revenue will increase the likelihood that your business will survive over time. To learn more about starting a nonprofit company click here.
A common misconception centered on not for profit businesses is that they can’t and shouldn’t make a profit. This is far from the truth. A nonprofit is a business and it should be profitable. It is unfortunate many people who start nonprofits don’t fully understand how to develop a not for profit business plan that creates sufficient income to make a profit. It’s not hard to do, you produce a product and you market it. To learn more about non profit coaching click here.
Let’s explore some everyday examples so that might help you understand what I mean. The Quicksilver Track Club (QTC), www.quicksilvertrackclub.com, is an elite track and field training training program that targets at risk youth. Their purpose is to coach children, cultivate their athletic prowess so they can get college scholarships. As you can see if you visit the website, the enrollment cost is $235 yearly. The service is not free. Sure, they’re serving economically disadvantaged kids, but it costs money to provide this service. Several individuals who start non-profits wish to give their services away for free and you just can’t sustain a business without profit. And without a clear comprehension of this elementary concept, you cannot build a successful nonprofit. To learn more about how to write a grant click here.
Another earned revenue option is the vending of tangible products. The American Cancer Society has excelled in the practice of vending merchandise. At their site you can purchase jewelry, shirts, jackets, watches, and a myriad of other products. They have a crystal beads bracelet that sells for $18.99. If they vend 1,000 of these during a month’s time, they’ve generated $19,000.00. Their tote item retails for $12.99. Again, selling 1,000 of these will amass $13,000.00. At the time I wrote this article they reported on their page that they amass $58 million dollars through their various fundraisers and goods.
Making A Way Housing, Inc. earns most of its profits through the lease of real estate. The organization’s central activity is providing affordable homes for dispossessed persons and those undergoing treatment for alcohol and substance abuse. The occupants pay rent that is subsidized by grants. Rental fees are not market rate, but they’re not free either. They have 70 two-bedroom units. Each unit is lived in by two householders who bear a cost between $100-350 per month. At these occupancy rates, they might amass between $14,000 and $49,000 monthly.
I like to use the illustration of the pie chart. A pie has many wedges. For the nonprofit, each piece represents a type of earning. I suggest that the most critical and the largest piece of any not for profit’s earnings pie should be earned revenue. The reasonable person is the one who actualizes their nonprofits plan for business with acquired income as the foundation.

