The old adage “get ‘em while they’re hot, perfectly sums up the essence of post trade show marketing. While you don’t want to pounce on your prospects, the minute they return from a trade show, you do want to contact them while the fire of enthusiasm kindled at the show is still burning.
. Employees of Winmax, a video marketing Company with an expertise in video marketing consulting, present valuable tips for company workers participating in a trade show
Lead follow-up activity; is a task that is, all too often considered as optional part of the trade show. In truth, it is an essential part of the marketing package because it’s the stage of advertising where prospects are turned into paying customers.
The following suggestions will help your company make the most of this valuable albeit all too often missed opportunity to cash in on the hard work of the trade show.
Assign One employee to Followup With event Leads
Be sure to assign one employee the primary task of collecting and following up lead contacts collected at the show. This employee can subsequently delegate some of the followup to fellow employees, even if they normally work in different capacities. Everyone should participate in the lead follow up process.
Create a Profile of the Businesses You Wish to Recruit as Customers.
Decide before hand what types of companies you are after in the show. As part of the profile you are creating, decide upon a desired time interval until first purchase. Determine what type of products you want your customers to be looking for. Decide what is the amount of money your desired customers will be spending on your products.
You can order your contacts into groups based on their level of interest — and prioritize your time so that most of the effort given to the trade show followup is focused on hot prospects. However, be sure to call each contact, at least once.
Set up a Time Line for Followup to the Show
Develop a schedule for event followup. Make your first contact within 1-2 weeks of the end of the show. During this time people still remember who you are, and the spark of interest that was kindled at the event, is still alive.
Be sure that someone on your staff is managing the followup, and keeping track of the progress being made with each contact. This is especially important if the person assigned to making contact was not one of the staff working at the show. And keep in mind, that the fresher the memory of the event in the minds of the prospects, the more likely they are to become paying customers.
What should You Include in Your Initial Mailing Contact?
Unless specifically requested, do not send a large package of literature that tells absolutely everything about your company. And avoid sending an obvious form letter (”Thank you for visiting us at the Sample Expo in Booth 6521 three months ago…”).
A simple, yet elegant way to make initial contact after the trade show is through a thank-you letter. An expression of appreciation to the prospect for visiting your booth and taking the time to view your products, is greatly appreciated, in our modern impersonal world.
If your booth staff were diligent, then they were able to gather specific information about the visitors, such that you can recall specifics about the conversations and answer in more detail any questions any prospect may have had about your products. This will create a perfect reason for a follow-up telephone call.
It is Appropriate to Send…
- your company calling card — this serves as a visual reminder of the company logo and provides the correct spelling of company names
- some information about your company - This can be general information you have prepared for the public
- If the contact asked a specific question, provide the answer in more detail than was permitted at the initial fast paced contact at the trade booth. – “My company can help your company ____ (process numbers more quickly, improve your shipping, speed up your testing procedures, etc.)”
- product samples, include a lists of company prices, testimonials from satisfied customers and any other information that will help speed the sales process
the specific answer to the question – “My company can help your company ____ (crunch numbers faster, ship with less hassle, increase accuracy in testing, etc.)”
- a professionally made trade show video card follow-up containing the above information is a great choice which enable your visitors to recollect the excitement of the trade show, and remember your booth.
Remember, trade show follow-up is a routine humdrum job, which is at times difficult, punctuated by the fulfilling moments of success. It is most important to remember that it is during the followup phase that prospects are converted to paying clients. And this is the essence of what you are trying to acomplish through your trade show marketing.

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Finding out you need a new pair of glasses is never welcomed, particularly during the current econmic troubles, paying for a new pair of designer glasses glasses is the worst thing anyone would want. Even actually finding a pair of glasses that you like and suits you is hard, but finding all that on a budget is even harder.

This point is where internet shopping comes into play. There are hundreds of online companies that offer designer glasses at cheaper prices than the high street, however, for some, these reduced prices are still too high.

You may be thinking are you really getting quality with such cheap glasses, but you are, all the frames available are designer style and come with a free scratch proof coating, anti-glare covering and finally full UV protection. If you tried to get all this on the high street, it would cost you hundreds of pounds more, but SelectSpecs are able to run this deal because they are adding no markup fees.

David McMillan, CEO of SelectSpecs, has this to say about the offer they are currently running: “We at SelectSpecs.com are well aware of the current economic climate and understand the importance of saving money wherever possible so we feel it is our duty to run this incredible ‘recession busting’ promotion to ease the pressure on our customers pockets! Careful sourcing of the frames and lenses combined with bulk-buying keeps the prices down. Each pair of prescription glasses will still be tailor-made to suit an individual’s prescription and will be just the same as anything else we sell or what you might buy from a main street optician.

The range of glasses available should cover most requirements as they cover from Sphere (SPH) powers of -6.00 to +6.00 and Cylindrical (CYL) powers from -2.00 to +2.00. If you don’t quite fit into these boundaries, they can create the glasses for you by order. Also, if you require any other features for your lenses such as varifocal lenses or tinted lenses, SelectSpecs can upgrade your desired frames to suit your changes.

To get your pair of cheap prescription glasses, all that’s required is to complete 3 simple stages. First choose your favourite frames from the list, then enter your prescription and the final step is to enter your delivery options. Remember, you won’t find any deal this good on the high street and it’s only available via the SelectSpecs website.

Most outbound telemarketing sales coaching are not as simple as they sound. There’s a lot more to successful telemarketing than just having people use an automobile dialer to make calls on behalf of your business and attempt sales. Phone sales involve finding common ground with the prospects and following their leads instead of sticking to a beat technique of using scripts. Successful telephone sales involve having a team that is charming and prepared to work conscientiously on your behalf to sell products and generate sales leads for your company.

There is an art to the successful telephone sale. People who excel in this art form make superb sales folks and can finish up making your outbound telemarketing programs prosper. Those that simply use a well worn approach to trying to make sales often get negative replies from prospects that will be negative to your business.

When it comes to telemarketing training, the 1st thing that should be done is to be done is to find the right people for the job. Those who are hopeful and ready to work hard to make sales for you are the ideal people for the job.

The first thing that telephone sales instructions should focus on is throwing away the script. Scripted sales spiels are not only ineffective, but are actually annoying to those to whom the calls are placed.

Enthusiasm is contagious and will work well when you are seeking telephone sales folks to generate leads or sell products. No one wants to pick up a phone and hear an uninspired voice try to promote a product or a service.

Corporation that are productive at generating leads and sales for customers spend a great amount of time with telemarketing training. The people that make the calls should be well versed in numerous different scenarios that can happen during the call and be ready to make progress with the prospects.

Nothing affirms success like the numbers. The successful sales lead generation corporations have a good track record when it comes to making sales calls and actually succeeding in getting leads, setting appointments or making successful sales calls.

Incentive is another factor when it comes to the successful phone sale. Good telemarketing training makes the inducements clear to the telemarketers and makes them need to succeed much more in trying to make their time count as well as raise your own profits.

Good sales lead generation corporations are successful because they understand the way to provide instructions for building relationships over the telephone with prospects. Anyone who has an enterprise that relies on successful telephone sales should be certain to use the right team. This is often done by outsourcing for a successful telemarketing company with an exemplary record of success in this field.

Most outbound telemarketing sales instructions are not as simple as they sound. There’s a load more to successful telemarketing than just having folks use an auto dialer to make calls on behalf of your business and attempt sales. Telephone sales involve finding common ground with the prospects and following their leads instead of sticking to a knackered method of using scripts. Successful phone sales involve having a team that is charming and prepared to work hard on your behalf to sell products and generate sales leads for your company.

There is an art to the successful telephone sale. Those who excel in this art form make smashing sales people and can end up making your outbound telemarketing programs prosper. Those who simply employ a well worn approach to trying to make sales typically get negative replies from prospects that can be damaging to your business.

When it comes to telemarketing training, the 1st thing that needs to find the right People who are optimistic and prepared to work diligently to make sales for you are the ideal people for the job.

The first thing that telephone sales instructions should target is throwing away the script. Scripted sales pitches are not only ineffectual, but are actually annoying to those to whom the calls are placed.

Enthusiasm is catching and will work fine when you’re looking for phone sales people to generate leads or sell products. No one wants to pick up a telephone and hear an uninspired voice try to promote a product or a service.

Firms that are ahead of the game at generating leads and sales for customers spend a great deal of time with telemarketing training. The people that make the calls should be well versed in several different scenarios that will occur in the call and be able to make progress with the prospects.

Nothing proves success like the numbers. The successful sales lead generation companies have a good track record when it comes to making sales calls and actually succeeding in getting leads, setting appointments or making successful sales calls.

Incentive is another factor when it comes to the successful phone sale. Good telemarketing training makes the motivations clear to the telemarketers and makes them wish to succeed much more in trying to make their time count as well as increase your own profits.

Good sales lead generation companies are successful because they understand how to provide instructions for building relationships over the telephone with prospects. Anyone who has an enterprise that relies on successful phone sales should be sure to use the right team. This is typically done by outsourcing for a successful telemarketing company with an excellent history of success in this field.

Direct selling is one of the surest ways to wealth today!

Many people join direct selling companies every year seeking financial freedom.

They make a few sales to their family and friends. But at the first sign of a challenge they quit. They’re through before they give themselves enough time to learn the basics of becoming successful in sales.

“I’m simply not a born salesperson,” they often say.

No one is born a salesperson!

Any more than one is born a doctor or a lawyer.

Sales, is a profession!

To be successful in any profession one must learn not only the basic techniques, but also how to successfully and consistently apply those techniques.

Success in sales makes use of all the abilities one is born with, plus all those acquired through education and experience.

If you’re looking for a career opportunity or extra income to help with the family budget, direct selling offers you dream-fulfilling possibilities. However, you must give yourself time to learn the techniques of sales.

Ask yourself. “How long does it take someone to become a Doctor? Or study to become a Lawyer?”

Why would it be any different in becoming a Sales Professional when in many instances the Sales Professional will earn considerably more than other professions?

WHAT IS DIRECT SELLING?

Direct selling is marketing a product directly to the consumer with no middleman involved. Most reliable firms are members of the DSA - Direct Sellers Association. They bring to the public fine products that are modestly priced in order to insure mass consumption.

Most direct selling companies furnish their representatives with a starter kit and essential supplies below cost prices. In many instances the investment is under $100.

There is an old adage which says “Give a man a fish and you feed him for a day. Teach a man how to fish and you feed him for a lifetime.”

Many Sales Professionals are able to change their lives for the better.

Take their families on nice vacations, provide music lessons for their children, save money for college education or even build a new home.

With hard work and dedication there are no limits to what an income from sales can give you.

Here are five tips that will help ensure your success:

1. BE A GOAL SETTER.

Identify what you want to accomplish! Do you want to save for college education for your children? A new car? A new home?

You can have whatever you want, but you must want it enough to do the things that have to be done to get it. Whatever your goal, write it down and set a target date for reaching it.

Divide the time period into blocks of achievement that are reachable.

Work consistently toward accomplishing each day, each week, each month what you set out to do. Goal-setting is a must in every area of life. Little is ever accomplished without definite goals.

2. BE A LIST MAKER.

Each evening list all the things you want to get done the following day. That gives you an organized approach to each day. As each task is finished, mark it off your list.

It is amazing how much gets done when one works with a “things-to-do” list. Also, have a notebook listing appointments, potential clients, repeat clients, and referrals, and keep it with you at all times.

You will be adding to it constantly.

3. BE ENTHUSIASTIC.

Enthusiasm is the high-octane “fuel” that salespeople run on. Enthusiasm generates its own energy. Energy and good health are synonymous with busy, happy people, people who are achieving.

4. BE POSITIVE.

Success in sales, as in all areas of life is 90 percent attitude and 10 percent aptitude.

All of us must work at developing habits of constructive thinking. I am proud to be a salesperson. Sales make the wheels of our economy turn.

Bernard Baruch, advisor to several presidents, is quoted as saying, “If every salesperson sat down and took no orders for twenty-four hours, it would bankrupt our country!”

Every company that manufactures any kind of product depends upon salespeople to move that product. Without salespeople business would be paralyzed.

Remember, sales is one of the highest paid of all professions.

Statistics show that good salespeople enjoy incomes far above the average.

5. BE INVOLVED.

Most sales organization offer contests to stimulate production.

Include winning contests as part of your business goals. Contests make your business fun as well as adding considerable dollar value to your income.

There are a lot of outbound telemarketing programs that are not successful. Many people feel that telephone sales instructions are a matter of teaching someone to dial using an auto dialer and then reading from a well worn script. Nothing can be farther from the truth. For phone sales to work, proper training must take place. Just like in any other profession, there are good telemarketers and bad telemarketers. The secret to your business success is hiring effective and well trained telemarketers who understand how to get the job finished right.

Following the right coaching, somebody can learn to become a successful telemarketer. There are multiple telemarketing firms out there that guarantee results, but a lot of them don’t provide adequate telemarketing coaching. If your business depends upon lead generations and sales, you can’t afford to make the incorrect choice when it comes to the right firm.

A good outbound telemarketing sale depends on the people who are dialing the phones. They should be well trained and exude confidence and an upbeat attitude if they are going to be successful at selling anything for your company.

Telephone sales instructions should a script reader a script. Prospects can spot a script reader a mile away and it is a major turnoff for anyone, even those who may be got to sell.

Good telemarketing training focuses on keeping the telemarketers enthused about the goods they are selling or leads they are generating with their calls. A caller with a monotone voice has just about no possibility of selling anything to anyone.

Good sales lead generation does not rely on a script but a genuine conversation with folks who are on the other end of the phone. The callers should be prepared for a number of different replies they may get whenever the dial a number to make a call on behalf of your business.

Take a look at the track record of the telemarketing company that you are planning on using. Numbers of sales and leads talk volumes as to the success of the company as well as the individuals who are making the calls.

Telemarketers should be given a good inducement to make sales or get good leads for your company. Inducements have a tendency to drive everybody into a frenzied pace and those with the most ambition will become excellent sales staff for your business.

Telemarketing sales instructions are necessary for any company that is coaching telemarketers. In order to be successful in should be personable, be in a position to go with the flow. Any business using telemarketing services should look for these variables as they could make or break the sales and lead generation of any business.

“Logic: The art of thinking and reasoning in strict accordance with the limitations and incapacities of the human misunderstanding.” ~ Ambrose Bierce

Persuading the affluent requires that we dig deeper, into uncharted waters, where most people are afraid to go. The key is appealing to our other than conscious minds and employ the power of emotions to sell.

Researchers have determined that our conscious minds can only hold an average of seven bits of information at a time. Considering how many things we could be thinking about, that’s quite an insignificant number.

There are so many things to think about. . .what we see, what we hear, what we feel, what we need to remember, what we are trying to forget. . . All of these things take up space somewhere. . . but we’re only able to consciously think about seven of them at a time.

So while we’re thinking of our seven little things, we’ve got a gigantic internal hard drive to hold the things we need to be able to access when necessary.

Our other-than-conscious holds on to all of the information we are not currently using, and absorbs the information that is occurring around us that we couldn’t possibly consciously perceive.

I’m a huge fan of the unconscious. Logic and rationality are hugely overrated in my book. Not that there’s no use for them, but the emphasis has overshadowed the power of our unconscious. And really, we’ve prioritized them incorrectly. Our unconscious is a gigantic iceberg and our conscious minds are just the tip.

So how can we take another person’s consciousness and side step it to access the real boss of their unconscious?

Most people are persuaded based on emotions, feelings that are going on inside of them, not with rational, logical things that are going on inside them. People make their decisions emotionally and then back up these decisions with logic.

Our job as persuaders is to give them a little logic at the end so that our prospects feel good about the decision they’ve made emotionally. This is easy if we appeal directly to their unconscious.

By eliciting criteria we are getting to the emotional core of what is important to our prospects and clients.

As an example, let’s use ‘freedom’ as a top value. If we put our finger on the ‘freedom’ trigger, this immediately stirs up emotion.

In reacting to the emotional trigger of freedom, this can manifest as rage or frustration in a person with an ‘away from’ orientation and as a feeling of dominion over all things in a person with a ‘towards’ orientation. If you are successful in maneuvering your product or service as the cure for the away person or access to more for the towards person, you will have navigated the emotional landscape where business and industry has been afraid to go.

Written by Ricco Richardson
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Here are some helpful hints for making the most of the holiday selling season.

Get organized!

You cannot have a record-breaking season if you are not prepared. Set aside one hour today to order supplies, update your potential hostess list, get your show bag in order, clear your desk, and make those booking calls.

Schedule early and schedule tight!

Begin filling your calendar with more shows than you would ever dream of holding. Promote noon and four p.m. tea shows so you can hold two shows in one day!

Have a family meeting.

Share with your family the importance of the season ahead and together decide on a reward you will all enjoy when you meet your goal. Post a family calendar on the fridge that includes important family events as well as your shows. Create a plan for when mom is away on business and make sure they know that they are an important part of your career.

Prepare meals in advance.

Set aside one afternoon or evening each week to prepare healthy meals for the nights you won’t be home. This eliminates the stress of rushing a meal and running out the door. Your family will know that they are your top priority. (For cook-ahead meal ideas go to our Meal Planning section in the DSWA Learning Library.)

Maintain an attitude of gratitude!

The holidays are a busy time and are sometimes overwhelming; however give thanks for the abundance coming your way and celebrate your success. You will have time to take it a little slower in January.

Holiday Sales

Now is the time to gear up for the selling season ahead with fabulous sales ideas. Give your display tables a festive touch by draping them with elegant fabric in seasonal colors. A greeting card, ornament, or wrapped gift will also remind guests the holidays are just around the corner. Help clients take the guesswork out of gift giving with a Gift Certificate, if your company has this available or make your own gift certificate or basket gift. Have one on display at your shows and always offer this as a solution to your male clients. Offer to help busy clients take care of the people on their gift list in one easy stop with you.

Gift Buying Appointment.

Have the items delivered to your home, then gift-wrap and label each gift and personally deliver the order to your client’s home or office. Look into the possibility of participating in a community or church holiday bazaars. Often these events offer great exposure at a reasonable price. Be sure your products are properly labeled for your shows. This will make it easier for your customers to write up their own orders and reduce the order taking time at your shows. But remember to be familiar enough with the style and price of your samples so you can check orders for accuracy.

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Winmax Video Corporate Video is a Video Production and Marketing Company which specializes in the creation of commercial videos. We are pleased to present tips on how you can motivate your customers.:
Your business might have some prospective customers at any point of time. To visualize how they become customers, imagine prospects moving through your sales cycle the way hands on a clock face sweep around from noon to midnight.
• Cold prospects know little or nothing about your company and are just being exposed to your message for the first time. They can be pictured as entering the early phase of your sale cycle, pictured as 12 to about 3 on the dial.
• Warm prospects have been exposed to your marketing messages or are prospects you’ve contacted using sales tactics, and they can be visualized as residing between 3 o’clock to 8 on the dial.
• Your hottest prospects have either passed through your sales cycle or come to you as referrals. Imagine they’re advancing toward closing as they progress from about 8 to midnight.
In order to create an effective marketing program, you need to adopt multiple tactics that reach out to cold, warm and hot prospects on a continuing basis and usher them through the sales cycle.
To find the right mix, choose at least one tactic from each of the following groups.
• Advertising media, including Marketing Video , out-of-home and broadcast, plus online ads and search engine listings that are linked to your Web site.
• Direct mail and e-mail solicitations to rented lists.
• Public relations tactics, including media relations, seminars, bylined articles for publication, special promotions and events.
Your warm prospects will respond to:
• On-going advertising campaigns that build on an established theme in print and Corporate Video as well as internet video • Direct mail, e-mail newsletters and solicitations to your in-house database.
• Public relations activities, including bylined articles and customer/client events.
You need to motivate your hottest prospects with:
• E-mail and direct-mail solicitations and catalogs.
• Interpersonal contact–whether by telephone or in person. This adds the final heat required to close sales.

Choose a group of tactics that reach your prospects no matter where they are in your sales cycle for best results. Just remember to mix things up to create a well-rounded campaign that motivates prospects at all levels.

With your short introduction of your products and/or services by Corporate Video you will find that not only will it make life more interesting for you, it’s just plain smart. You see, it takes multiple contacts with prospects–some studies say as many as eight are required–before a sale is closed. Introducing your products through Motivational Video is a smart way to market your company. Studies show that it takes as many as 8 contacts with a prospect before a sale is closed. Public exposure to your company message through Video will provide a sound start towards promoting your products. Of course, the actual number of contacts needed to close a sale will depend on your industry and what products or services. you’re marketing, but it’s easy to see why a program that relies on a single tactic will fall flat. For more information or ideas as to how to market your product, feel free to contact Winmax, and check out our range of services. internet video

Good luck and wishing you success in dealing with your customers!

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You’ve only got a few seconds. The hall is packed with people, and full of the vibrant hum of frenzied convention goers, making the rounds of hundreds of trade booths displays. In the several seconds, it will take a visitor to pass by your booth; you’ve got to grab his or her attention. Something must must happen to arouse his or her interest. Within this brief window of opportunity, you must present your company message in an interesting, informative and convincing manor.

Trade show videos are ideal for this task. trade show video displays can display in the confined space of a video booth. With only a little free wall space, your trade show video displays can create a sense of bounding three dimensional reality that will draws the conventioneer into your booth area. The sense of freedom that a video provides to a prospective customer, who wishes to learn about the product without being drawn into a conversation with a live presenter, is immense. If your visitor likes your product, he can turn to the assistant manning your booth and make inquiries. If your product is not interesting to him, he can walk away without fear of confrontation with the tinsel characters in the trade video. And video characters, in turn, will be presenting the same fresh message all day and all night, without getting tired, and without loosing patience.

Your potential customers may be harried they may be distracted by the din of a room full of garrulous raucous conventioneers; and a traditional advertising video wouldn’t have the punch to attract their attention. video displays, in some instances made of spiced segments of marketing videos, are uniquely adapted to deliver the needed corporate message concisely and convincingly. Companies are constantly vying to create unique breakthroughs in trade show video production that will allow their video to most effectively atract customers to their booths.

Winmax Video has a unique production line style of making Trade show videos with a hidden benefit. Because each segment is compiled by a different production team, Winmax can efficiently utilize the skills of technicians with expertise in the creation of, 3D effects to create high powered video segments with captivating 3D effects. 3D effects Thanks to their innovative production skills, Winmax is rapidly becoming a pioneer in the use of three dimensional effects in trade show video displays The physical limitations of small trade show booth areas are no longer a factor, as new Trade show videos can create the illusion that conventioneers are standing in a space as vast as their imagination.

With the speed of video effects, the short window of opportunity can be stretched into a seemingly endless panorama of inviting sights and sounds, as the convention goer not only escapes from the packed convention hall, but also from his rushed business schedule; and finds himself, for a few second, transported into a relaxed dimension of space and time which allows him leisurely contemplation of your product offering. You’ve only got a few second, but thanks to the transforming power of modern trade show video displays, you have all the time you need to present your company and your products, effectively.

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