Real Estate Leads
Generating Real Estate sales leads been expanding over the last few years and continues to grow. Realtors tired of door knocking and cold-calling has led to the internet becoming the “stomping ground” for many Real Estate Agents. The problem with the internet is the saturation of all these Realtors seeking clients. As most Buyers and Sellers choose to ‘Shop Around” online as more information is available via the internet, Realtors have become frustrated. While may Real Estate Agents continue to struggle finding leads online, some have learned how to capitalize with Buyer and Seller friendly websites that draw leads to them.
Realtors looking to generate more real estate sales leads will find the tips below useful. Not only will these tips tell you how to get more leads, but they will also help you turn those leads into successful sales!
Get yourself top placements with Google, Yahoo and MSN search engines!
Buyers and Sellers now begin their searches with top search engines so your website needs to rank high! A successful way to do this is with separate websites for Buyers and Sellers. As search criteria is different for Sellers than Buyers, you will need high ranking websites for BOTH!
Offer something free with your website
Don’t make them about you, make them about your clients! A free service such as CMAs where they don’t need to call you. This can be done via an ‘online form’. Sellers don’t want to always give out their contact number but usually have no problem giving out their email address.
Go above and beyond!
Automated emails of new listings are OK, but a nice personal email goes a long way. These “new listing” email programs are a great tool, but without a personal touch they are all the same!
User friendly websites are a MUST!
Sellers searching for a CMA online don’t want to spend time on a Realtors website just to find out they need to compose a long email explaining their home. If they do end up typing a long email about their home, they will likely copy that email and send it to 10 other Realtors in your area. A Seller wants a basic template where they just fill in the fields.
Offer free Buying and Selling tools to your clients.
Most Buyers and Sellers do lots of research before choosing to work with a Realtor. Get the upper edge on your competition by offering a free eBook.
With many Realtors in the same area and/or office offering their all their clients the same tools, the competition has become fierce. Differentiating yourself from your competition and exploring your options will put you a step ahead of your peers. With the Internet having proven itself as being the way of the future for marketing real estate sales leads, you need to make sure you have a strong presence on ‘the net’. You could be the best negotiator in your market but without the right tools to get you exposure, you could also become the best kept secret.
