Writing SEO Articles and Internet Based Marketing
Search Engine Optimization, known more often as SEO, is the process of making a website or other interactive content easier to locate by the use of search engines. Such content is far easier for web users to find, since they will come up higher in the list of results returned by search engines in stead of having to wade through millions and millions of websites to find the information they are in search of.
This is a very basic explanation of what search engine optimization is and of its purpose. But what does all of this mean for you as a writer? Well, it should give you a good idea of how the use of these words and phrases which people enter into search engines when they are looking for something is important to making the content that you write easier to find on the web. These search terms are known as key words and key phrases in the field of writing content for search engine optimization.
Exactly how many times it is used in the article depends on how many times you have been asked to place this keyword within the article. There are articles where the keyword is only to be found in the title but nowhere else in the text and articles where the keyword may be repeated as many as 20-300 times! It really all depends on what the client has asked for in terms of keyword placement within the article or articles.
Will there be a single keyword used in the article, or a group of related keywords? That all depends on what the client has asked for. Remember that you are not the only person here who has to work with your client; they likely as not have clients of their own. This is something freelance writers see a lot of - there may be a set of articles which need to be written with a view to search engine optimization and come with a set of instructions. You should follow these instructions as closely as possible to ensure that the client is happy with the end product. Usually, these instructions will be very clear and require no further clarification from your client.
Sometimes when writing articles for search engine optimization, you will encounter a situation when some extra clarification is needed. In these cases, you should get in touch immediately with the client to ask for any further information which you may need - this will prevent delays in delivery of the finished article and ensure that the article you write is one which meets the needs of the client.
